About us

HURU was founded by Oleg Vlasenko, a serial entrepreneur. He does a lot of travelling, both for business and pleasure, and so he always carries a backpack.  

He gathered a team of like-minded people, including Kirill, who has 20 years of experience in garment manufacturing, and Vitaly, who has more than 10 years experience in fashion design.  

Together they worked solidly for one year  on the prototype they finally made it – the perfect backpack. HURU was launched on Kickstarter in September 2017, and the company raised 3,5 times more than its initial goal.

Now, sales through our website is helping HURU spread throughout the World!


Oleg Vlasenko

Kirill Kulik

Vitalii Bychenok

Media about us

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