The HURU brand was started in 2017, but actually it has appeared much earlier
History
HURU’s story began in 2017, when Oleg Vlasenko set out to create a long-lasting backpack with carefully considered design and compartment organization. To keep everything in its place.
The first HURU model launched on Kickstarter and quickly gained strong support, allowing the team to expand and improve the product line.
Today, HURU offers products designed for everyday city use and short trips. Every HURU item comes with a unique serial number for authenticity tracking and is covered by a lifetime warranty.
HURU is an international team creating products that keep up with a busy life while staying true to functionality, mobility, and design.
The first HURU H1 model successfully launches on the Kickstarter crowdfunding platform.
Mass production starts, and the team grows. The HURU H2 model appears on the market.
The brand enters international markets. Over 40% of orders come from Europe and North America. The HURU A model is introduced.
Launch of the HURU S model and the Messenger bag.
The Crossbag is released. Corporate projects delivered for Mastercard and SkyUp.
The Weekender model joins the product lineup.
In collaboration with the National Antarctic Scientific Center of Ukraine and architect Slava Balbek, the 6564 model is launched.
HURU takes part in international exhibitions: ISPO Outdoor, ISPO Munich, ILM Offenbach.
Distributor sales begin in Japan. A warehouse is opened in the EU. The new HURU Urban model is introduced.
Values
Self-Expression
Freedom of self-expression is one of HURU’s core values. Every product is created with a simple principle in mind: it’s not the brand that defines the person, but the person who gives meaning to the brand. This is the foundation of HURU’s design philosophy.
The goal is not to make someone “be HURU,” but to help them stay true to themselves.
Durability
HURU redefines sustainability.
It’s not about having more things. It’s about having better ones. Things that work, adapt, and last.
HURU is not about fast fashion. HURU is about lasting fashion.
The Skill & Soul
Behind Our Projects
OLEG VLASENKO
СEO & Founder
TARAS VOITIUK
CCO
MARY RUDIAKOVA
PR manager
VITALII BYCHENOK
Designer and developer
VLAD KOVAL
Marketer
YULIIA PASICHNA
Product designer
DENYS SPASKYI
Media manager