HURU backpack
Built-in waist bag, rain hood for the owner and a lifetime warranty make HURU a smart and reliable companion for city and travel

A FULL SET IS JUST $322!

  • $249 FOR HURU Backpack
  • $49 FOR Waist BaG
  • $24 FOR CHEST BUCKLE
HURU backpack
Built-in waist bag, rain hood for the owner and a lifetime warranty make HURU a smart and reliable companion for city and travel
HURU's Incredible features
Detachable waist bag
The HURU belt can be transformed into a detachable sling. Just take it off, put your wallet, bank cards, phone, keys and other valuables in it and go on exploring the city while leaving your backpack safe in the hotel or in the car.
Built-in expansion from 24 liters to 40 liters
Lots of space for all your bellongings. HURU is perfect both for city and for travel
Huru is water-resistant
You don't need an extra cover for the backpack. No drop of water will get inside HURU and damage your belongings, as it is constructed using water-resistant Cordura fabric, best in the world YKK zippers and a real leather base.
Rain is not a problem with the HURU hood!
Unforeseen rain caught you in the street? Just take the complimentary water-resistant hood out of HURU's special compartment and put it over your head.
Ergonomic rear part
We have worked alongside orthopaedists on this project to create a backpack that will be as light and low-impact for the spine and body as possible.

Lateral stiffness plastic base installed in the backpack's rear section. It spreads the load across the whole back, thus drastically decreasing pressure on on parts of the spine that would normally be compromised by backpack usage.
Premium quality materials
HURU is made of CORDURA fabric - durable, versatile, reliable, water-repellent material.

Originally from Japan and mass produced in Germany under extreme quality control, YKK zippers will never fail you. Custom-designed stainless steel stoppers make the backpack look neat and tidy.
eight compartments
Secret pockets protect your valuables from theft, easy-access compartment for a laptop, heat insulating compartment for drinks, roll-up compartment for oversized items, compartment for a book or a tablet, front pocket with an easy access, main compartment that opens like a suitcase.

HURU has them all!
HURU's Incredible features
Detachable waist bag
The HURU belt can be transformed into a detachable sling. Just take it off, put your wallet, bank cards, phone, keys and other valuables in it and go on exploring the city while leaving your backpack safe in the hotel or in the car.
Built-in expansion from 24 liters to 40 liters
Lots of space for all your bellongings. HURU is perfect both for city and for travel
Huru is water-resistant
You don't need an extra cover for the backpack. No drop of water will get inside HURU and damage your belongings, as it is constructed using water-resistant Cordura fabric, best in the world YKK zippers and a real leather base.
Rain is not a problem with the HURU hood!
Unforeseen rain caught you in the street? Just take the complimentary water-resistant hood out of HURU's special compartment and put it over your head.
Ergonomic rear part
We have worked alongside orthopaedists on this project to create a backpack that will be as light and low-impact for the spine and body as possible.

Lateral stiffness plastic base installed in the backpack's rear section. It spreads the load across the whole back, thus drastically decreasing pressure on on parts of the spine that would normally be compromised by backpack usage.
Premium quality materials
HURU is made of CORDURA fabric - durable, versatile, reliable, water-repellent material.

Originally from Japan and mass produced in Germany under extreme quality control, YKK zippers will never fail you. Custom-designed stainless steel stoppers make the backpack look neat and tidy.
eight compartments
Secret pockets protect your valuables from theft, easy-access compartment for a laptop, heat insulating compartment for drinks, roll-up compartment for oversized items, compartment for a book or a tablet, front pocket with an easy access, main compartment that opens like a suitcase.

HURU has them all!
Smart in the city
Elegant in the office
comfortable in the great outdoors
Ready for adventure
HURU story
HURU was founded by Oleg Vlasenko, a serial entrepreneur. He does a lot of travelling, both for business and pleasure, so a backpack is something that is always with him.

He gathered a team of like-minded people, including Kirill who has 20 years' experience of running garment manufacturers and Vitaly who was previously working as a clothes designer for fashion houses.

Together they worked solidly on the prototype for one year and finally they've made it - the perfect backpack. It was launched on Kickstarter in September, and raised more than $51,839, which was 3,5 times more that its initial goal of $15,000.

HURU team is currently working hard on creating a new online store, and getting ready for retail sales. Since we need to estimate a demand for the production, your feedback would be really helpful for us! Please let us know which version of our product you would like to purchase by filling out the pre-order form, and we will make sure to send your HURU to you soon!




HURU backpack
$
249
Built-in waist bag, rain hood for the owner and a lifetime warranty make HURU a smart and reliable companion for city and travel
HURU backpack
$
249
Built-in waist bag, rain hood for the owner and a lifetime warranty make HURU a smart and reliable companion for city and travel
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Contact us at info@huru.rocks

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